The Value Advantage
Think bigger, feel bolder and win high-ticket clients
Over this four-week course, you'll learn the only 3-step system you'll ever need to discover what truly makes you unique, and turn it into a service that five-star clients can't wait to buy.
JOIN NOWNo more losing out on pitches. No more awkward silences when it's time to talk about what you do. No more under-charging for amazing work.
Every solopreneur, freelancer and founder reaches a point where they're ready to get clear about what they do, why they do it and how to communicate it effectively. This is yours! Start playing a bigger game, land those ideal clients and get paid more – without resorting to the hard sell.
ENROL FOR JUST £425
You deserve bigger things.
You know you're capable of them too – but you just don't seem to ever hit the mark when it comes to finding and winning those ideal clients.
You've tried posting every day on LinkedIn, you've tried the networking events, you even overhauled your website and pitch decks so they're all shiny and new... but something still isn't right:
- You always lose out on pitches to competitors who aren't as good
- You're frustrated by your current clients who don't seem to value you
- You're stuck on the "lead gen rollercoaster", where those who come towards you are often time-wasters, bargain hunters or slow to act
- You never feel totally clear on what you do, so when asked by a client, you tell them ALL your skills at once
I totally get you – and here's the great news...
Every successful solopreneur, in-demand freelancer and wealthy founder has been where you are – but the truth is, you don't need the perfect collateral, dozens of social posts or web pages on your technical aptitude to win high-ticket clients.
There are hundreds of providers out there who sell the same thing as you – it's not about your service, it's about what your value advantage is. That "secret sauce" that makes people want to buy into you.
THIS IS WHAT I NEED, I'M INI'VE BEEN WHERE YOU ARE
Feeling overworked, underpaid and totally confused about how to move forward
When I first set up as a freelancer, I thought that being great at my job was all I needed – I was SO wrong.
Back then, I thought that my portfolio of clients, my way of working and my skillset would speak for itself.
I had great case studies, I had recommendations, I knew I could stand toe-to-toe with my competition... but none of it mattered.
I lost out on work, I didn't feel valued by my clients, and the jobs I did take were massively underpaid... because so many other people in my field were undercutting one another.
Then I had an epiphany: I was selling the FEATURES of what I did, not the WHY.
Why I did what I did, why other people needed it, why work with me and so on.
That was back in 2016 – and I spent the next few years going back into agency life, learning everything I could about what really makes people buy and why.
I set up my own company as a business and performance coach in 2020, and I've helped people discover their true professional potential and unique "value advantage" ever since.
YOU CAN BREAK THROUGH YOUR CEILING
Discover your own unique industry edge so you can think bigger, feel bolder and win better clients:
- Get clear on what really makes you THE choice for clients (rather than just another option) and ensure your market positioning reflects that
- Define your value proposition so it's simple to articulate, easy for potential clients to understand, and doesn’t just focus on you being "results-driven" or "innovative"... like everyone else!
- Transform your generic service offering into must-buy packages that are a no-brainer for clients, and create a sales and marketing plan that doesn't revolve around the hard, sleazy sell, or offering massive discounts
- Forget trading your time for an hourly rate and learn how to price your services based on the value and expertise you bring, building your confidence up so you can charge more for the great work you do
- Re-ignite your passion and excitement for what you do and build the business you want on solid foundations
There is a way to land bigger, better, higher-paying clients, without resorting to that awkward hard-sell – in fact, you've already got it in you!
I'M READY, LET'S DO ITINTRODUCING MY BRAND NEW ONLINE COURSE
The Value Advantage
The only 3-step system freelancers, solopreneurs and growing agencies need to identify their competitive edge, land ideal clients and get paid more, without being sales-y.
Forget about the competition and focus on creating an offer that makes working with you a real no-brainer. In this 4-week online programme, you’ll:
- Dig deep and uncover your vision and mission, so you have a guiding light for decision-making and a clear pathway to progress
- Uncover your core values and how you'll use them to further define your point of difference, creating that unique value proposition that will help you stand out from the competition
- Craft your mission statement and founder story, so that everything from in-person networking to website copy is a breeze to put together, effortlessly and authentically communicating "why you"
- Learn how to articulate effectively the tangible outcomes for your potential clients and how to price your services in line with the value you deliver
- Develop your commercial confidence and increase your self-belief, so you have everything in your toolkit (including the right mindset!) to win work from bigger, better clients
This course is perfect for you if...
- You're a freelancer, solopreneur or a small agency owner who feels frustrated being on the feast and famine cycle of revenue, dealing with clients who don’t value what you do
- You're sick of feeling overwhelmed, trapped in the cycle of being too busy, never having the time to lift your head above the water to find new, exciting work... so you keep taking projects that leave you feeling undervalued and unappreciated
- Want to find and secure more opportunities with bigger and better clients, but you're unsure what to pitch to them or how to position yourself at that level
- You're ready to stand out from your competition and win work based on the value of what you do, not because you’re the cheapest option available
Want to know what to expect? Here’s a quick overview…
MODULE 1
Why choose you?
Your business is a reflection of you, so in this module you’ll:
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Get clear on your vision for the future and identify your personal and professional values, so you know that every action you take is aligned with your version of success
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Understand your non-negotiables in business, what elements of your work light you up right now, and how things need to shift in the future
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Reverse-engineer your big picture goals into a bespoke plan for consistent and sustainable growth – in other words, what IS that next step?!
MODULE 2
Creating a "market of one"
Value-based selling is easy to say but can be tricky to get your head around, so in this module you'll:
- Uncover what ‘value based selling’ really is and what ‘value’ your clients are looking for in your area of expertise
- Learn how to position that expertise and identify your own points of difference to create your unique value proposition
- Identify the specific elements in your background, skills and services that will grab attention and appeal to your ideal clients
MODULE 3
Nail your delivery
Now we need to put this out into the wild, so in this module we’ll explore the exact words and platforms you can use to:
- Confidently articulate the desired outcomes and transformations that your clients want to achieve
- Increase your profit margins by pricing your services on the value you bring and outcomes you achieve, rather than a standard hourly rate
- Define your key messages and learn how to weave them into your existing marketing assets, from your website and proposals to face-to-face conversations
MODULE 4
Implement like a pro
It's one thing to create a high-ticket offer, but another to deliver it with confidence, which is why in this module you'll:
- Discover the blockers and limiting beliefs that are holding you back from landing your ideal clients, and how to deal with them
- Understand how to tackle common mindset challenges like imposter syndrome, fear of failure and analysis paralysis, so they don't stop your business growth in its tracks
- Address common misconceptions about pitching for higher-ticket projects, so you have the best possible chance at success
THAT'S NOT ALL EITHER...
You'll also get three bonuses worth over £1,000, when you pay in full
These three additional resources are aimed at helping you overcome typical founder, freelancer and solopreneur problems when it comes to landing high-ticket clients:
BONUS #1 – LINKEDIN MADE EASY
Feel like you should be using LinkedIn a little more, but can never find the time? This extra video masterclass will help you get started with using LinkedIn for B2B success. This isn't about lengthy pipelines and direct messaging though – it's way simpler. This is your daily, 30 minute B2B routine, so you can make this platform a habit.
BONUS #2 – THE RATE NEGOTIATOR
We've all been there – you want to negotiate a better rate with an existing client but don't know how to go about it. Or, you're going for a new project and found yourself trapped in an email thread, going back and forth over terms. You don't want to drop the price, but you don't want them to walk away either. This bonus workshop will walk you through how to get paid your worth in those awkward scenarios.
BONUS #3 – A FOOT IN THE DOOR
This bonus training is the ideal way to take your new value proposition to the next level. Learn how to build a lower-ticket "gateway product" for lead generation, so you can attract bigger clients and get your foot in the door on smaller projects, all without needing to do heavily-discounted work.
THE FULL PACKAGE
The Value Advantage
That's a LOT of content I know – but I wanted to give you the best possible chance of success with this. There's so much NOISE out there about sales and marketing – but this is the step before it all. Nail this, and everything else falls into place.
Here are the full package details:
- x20 video lessons, with audio recordings and transcripts, so you can learn at a pace that works for you
- detailed worksheets for core exercises, so you can take the frameworks away to use with your teams or away from your desk
- lifetime access to the course and all future content updates, so as your offer and services evolve, you still have the coaching support you need to thrive
- BONUS*: LinkedIn Made Easy so you can make this platform a habit and start seeing success from it
- BONUS*: The Rate Negotiator so you can handle all future conversations about fees with confidence
- BONUS*: A Foot In The Door video masterclass on how to craft a lower-ticket gateway offer that attracts bigger clients
*The bonuses will only be added to your library if you select the "Pay In Full" option
PRICING OPTIONS
If I were to deliver this content 1:1...
...it would be priced at over £18k! But of course, I'm not going to ask you to pay that. This is your chance to gain LIFETIME ACCESS to a business coaching framework that will constantly be updated and developed, and go at your own pace with the content.
Pay in instalments
SOUNDS IDEAL!Pay in full
I WANT THOSE BONUSES!
Thinking 1:1 sessions with me would really amplify this? You're in luck!
If you're someone who really benefits from having that 1:1 support alongside a programme like this, you can always upgrade to include one of my coaching package add-ons. Or, if you're really committed to change over the next 12 months, my Signature 1:1 programme might be ideal for you, which includes:
- lifetime access to this course and all its bonuses
- lifetime access to my stress management mastery course: Less Stress, More Success, and all its bonuses
- x2 60min 1:1 sessions with me per month
- dedicated workshop time per month to address bigger business and strategy decisions
... and much more!
BOOK A DISCOVERY CALLWhat kind of time commitment does this need?
Can I watch the whole course in one go instead?
I'm not great with long videos – are there other options for learning?
Do I really get LIFETIME access to this?
MORE ABOUT ME
I'm Caroline Canty...
...your business and high-performance coach. I’m passionate about all things self-leadership – which in a nutshell, is your ability to master your thoughts, feelings and behaviours, so you can start creating the life you really want.
Now, I know that might seem far-fetched these days – believe me, I thought so too. I know what it’s like to feel totally out of control, like a bystander in your own life… but I’ve spent years working on my own health, personal development and the direction of my own life, and these days I coach busy founders, directors and leaders in the digital space on how to grow successful businesses, without burning out.
That usually covers everything from revenue growth to people management and lead generation, after working in agency environments for years as the marketing lead.
But I noticed a pattern; whenever I saw an erratic bottom-line, the energy of the person in charge was always a match.
You can't have a thriving business without a mindset that's equipped to deal with change and the demanding nature of the digital sector...and I've helped many founders improve their performance:
I'M READY TO SIGN UP!
Caroline's strategic insights, personalised approach, and unwavering support have truly made a difference in my professional journey.
– Elie Gutwirth,
Digital Entrepreneur
Caroline's work ethic, enthusiasm and passion for her job (and us), and her strategic input and professionalism was all very impressive. I wouldn't hesitate in recommending her.
– Paul Brown, Tech CEO
The quality and professionalism was outstanding. I can’t recommend working with Caroline enough, it’s been a breath of fresh air.